Briefly returned to the first place in China! iPhone sales begin to decline: Apple will not continue unless it cuts prices

News on June 13, according to domestic media reports, as Apple’s price cuts weaken, iPhone sales in China have also slowed down.

Previously, under crazy promotions, Apple mobile phone sales surged for three consecutive weeks, reaching a peak in the 21st week of 2024. That week, Apple returned to the top sales volume in the Chinese mobile phone market.

However, the good times did not last long. In the 22nd week of 2024, the sales of Apple mobile phones went downhill again, with declines both month-on-month and year-on-year. Without the expectation of strong price cuts, many domestic users have started targeting domestic mobile phones such as Huawei again.

In this year’s 618 promotion, the price of Apple’s iPhone 15 has been reduced from 5,999 yuan to 4,599 yuan, and the price of iPhone 15 Pro Max has been reduced from 9,999 yuan to about 7,500 yuan.

Some consumers can also use other policies such as membership to get them at a lower price. This should be Apple’s most powerful promotional policy in recent years.

Some experts said that in the current environment, consumers are very sensitive to price changes. People will only pay for products with high cost performance, rather than pure brand belief, such as Apple in the past.

The above is the detailed content of Briefly returned to the first place in China! iPhone sales begin to decline: Apple will not continue unless it cuts prices. For more information, please follow other related articles on the PHP Chinese website!