What is the use of the topic in Little Red Book? What topics should be added to get high traffic?

The use and selection method of Xiaohongshu topics. As a popular lifestyle sharing platform, Xiaohongshu’s topic function is particularly prominent. For content creators and brands, choosing hot topics with high traffic can effectively increase the exposure of notes and accurately reach the target audience. This article is written by php editor Xinyi, and will delve into the use and selection method of Xiaohongshu topics. We first clarify the importance of topics, explain how topics help notes gain more exposure and interaction, and introduce how to identify and select high-traffic high-quality topics through data analysis and real-time hot spot tracking. By reading this article, users can learn how to use the powerful functions of Xiaohongshu topics to enhance the influence of content and achieve promotion goals.

1. What is the use of the topic in Xiaohongshu?

1. Increase exposure: Participating in hot topics can make your notes more visible to others, thereby increasing the exposure of your notes.

Improve interactivity: Topics can guide users to interact, such as comments, likes, forwarding, etc. By participating in discussions related to topics, you can improve interaction with fans and enhance fan stickiness.

3. Promote communication: Xiaohongshu’s topics can help users find people with similar interests and promote communication and sharing.

4. Demonstrate professionalism: By participating in relevant topics, you can demonstrate your professionalism and authority in a certain field and enhance your personal brand image.

5. Guide content creation: Topics can inspire users’ creative inspiration, help users find writing directions, and enrich content diversity.

2. What topics have been added to Xiaohongshu to get high traffic?

1. Hot topics: Pay attention to Xiaohongshu’s hot topic list and choose the hot topics to participate in. These topics usually have a lot of user attention and participation, so the traffic is high.

2. Time-sensitive topics: Pay attention to time-sensitive topics such as current affairs hot spots and festival celebrations, and participate in related topics in a timely manner, which can capture users' attention and increase traffic.

3. Platform recommended topics: The Xiaohongshu platform will recommend relevant topics based on users’ interests and behaviors. You can pay attention to these topics to better attract target users.

4. Industry keywords: Understand the keywords and popular tags of your industry, and integrate these keywords and tags into topics to increase the search exposure of the topic.

5. Precise positioning: Choose relevant topics based on your own positioning and field, so that you can attract users who are interested in your content.

Properly used topics in Xiaohongshu can increase the exposure of notes, enhance interactivity, promote communication, demonstrate professionalism and guide content creation. To choose topics with high traffic, you can pay attention to hot topic lists, timely topics, platform recommended topics, industry keywords and precise positioning. I hope that everyone can create more interesting and valuable notes on the Xiaohongshu platform by using topics, and share their lives and exchange experiences with more users.

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