Canalys: The European smartphone market will grow by 2% year-on-year in Q1 2024 to 33.1 million units, with Samsung, Apple, and Xiaomi ranking among the top three

According to news on June 9, Canalys released the latest research report: In the first quarter of 2024, the European smartphone market recovered. After 12 consecutive quarters of decline, it increased by 2% year-on-year to 33.1 million units, and is expected to grow by 1% for the whole year.

In the first quarter of 2024, the European (excluding Russia) smartphone market returned to growth, with shipments increasing 2% year-on-year to 33.1 million units. This is due to the relaxation of the macro economy and the update cycle of Android devices purchased during the epidemic. Samsung leads the market with its Galaxy S24 series and upgraded low-end A series product portfolio, accounting for 37% of the market; Apple is second, with a market share of 22%; Xiaomi, Motorola and Honor are among the top five, with a market share of 37%. The share proportions are 16%, 6% and 3% respectively.

Canalys analysis believes that thanks to Samsung’s huge investment in Galaxy AI marketing, the share of ultra-high-end in the European market has reached a new high, with smartphones priced at US$800 and above accounting for shipments 32%. Samsung Galaxy S series shipments in the European market increased 58% year-on-year to 4.3 million units. Despite strong performance at the high end, average selling prices rose only 2% as demand for cost-effective devices picked up: Samsung Galaxy A15, Redmi 13C and Redmi Note 13 4G on the European mobile phone market Recovery is crucial. Survey data shows that European consumers have a positive attitude towards AI mobile phones, and 40% of the respondents agree that AI functions can improve the smartphone experience. Noted that the European market shares of Motorola and Honor have increased significantly year-on-year, and Honor has replaced TCL to become the fifth largest smartphone market in Europe. ReferenceWith the recovery of mass market demand, the European smartphone market is expected to grow by 1% in 2024

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