How to live broadcast the products of your own Douyin store on Douyin? Conditions for live streaming on Douyin

In today’s market, the challenge faced by merchants is how to effectively promote their products. Douyin Live provides a powerful platform for merchants to showcase and sell products. PHP editor Yuzai will delve into how Doudian merchants can make full use of the opportunity of Douyin live broadcast to help them expand their business scope and increase sales. This article will provide detailed guidance, covering live broadcast preparation, promotion strategies and optimization techniques, so that merchants can maximize the potential of Douyin live broadcast and achieve business growth.

1. How to live broadcast the products of your Douyin store on Douyin?

To live broadcast the products of Douyin store on Douyin, you can follow the following steps:

1. Prepare the live broadcast content

Plan the theme, process and products to be displayed for the live broadcast , prepare corresponding marketing words and interactive sessions.

2. Ensure that the products are compliant

Ensure that the products sold comply with the specifications of the Douyin platform to avoid illegal products during the live broadcast.

3. Set up a live broadcast room

Set up a live broadcast room in Douyin App, including live broadcast title, cover, etc., to attract users to click.

4. Product listing

Put the products planned to be displayed in the live broadcast on the backend of Doudian and ensure sufficient inventory.

5. Start the live broadcast

Select the "Live Broadcast" function in the Douyin App to start the live broadcast.

6. Display products

During the live broadcast, display product features in detail and answer questions from the audience.

7. Interactive sessions

Set interactive sessions, such as lottery, Q&A, etc., to increase audience participation.

8. Use Douyin’s e-commerce functions

Use Douyin’s e-commerce functions, such as shopping carts, product showcases, etc., to facilitate users’ purchases.

9. Live broadcast promotion

Preheat and promote live broadcasts through short videos, social media and other channels.

10. Analyze data

After the live broadcast, analyze the live broadcast data to understand audience behavior and optimize subsequent live broadcasts.

2. Conditions for live streaming on Douyin

You need to meet the following conditions to open live streaming on Douyin:

1. Account requirements

You need to have a normal A running Douyin account, and the account has no violation records.

2. Real-name authentication

According to Douyin regulations, real-name authentication is required to activate the live broadcast function.

3. Number of fans

In some cases, Douyin may require the account to reach a certain number of fans before the live broadcast can be started.

4. Account activity

The account needs to maintain a certain level of activity and publish content regularly.

5. Comply with the rules

Understand and abide by the rules and policies of the Douyin live broadcast platform.

6. Age restriction

Live broadcasters must meet the age requirements stipulated by the Douyin platform.

7. Live broadcast qualifications

Some special categories of live broadcasts may require additional qualifications or approvals.

8. Equipment preparation

A stable network environment and equipment suitable for live broadcast are required.

9. Live broadcast content

Plan healthy and positive live broadcast content to avoid violations.

10. Application process

Complete the application process for the live broadcast function according to the guidelines of the Douyin platform.

Douyin live broadcast is an effective way to promote Douyin products, but it requires merchants to make sufficient preparations and planning. Understanding the conditions for live broadcasting on Douyin and ensuring that the live broadcast content is compliant can improve the live broadcast effect and attract more users to participate. Through continuous attempts and optimization, merchants can find a marketing method that suits them on the Douyin live broadcast platform and achieve dual growth in brand and sales.

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