TrendForce: Folding screen phones are expected to capture nearly 5% of the market in 2028

According to a TrendForce report on June 3, foldable screen mobile phone shipments are expected to reach 17.8 million units in 2024, accounting for only 1.5% of the smartphone market share. The market share is expected to climb to 4.8% in 2028. %.

Compared with the forecast report released by TrendForce at the beginning of this year, Samsung, as the leader in folding screen mobile phones, will further shrink its market share, and its market share may drop from 60% this year. It will further shrink to 50%, while Huawei's market share will increase from 11.9% to 30.8%.

▲ Picture source TrendForce

It is learned from the report that the repair rate and cost of folding screen mobile phones are relatively high, and the sales growth of folding screen mobile phones such as Xiaomi, OPPO and vivo is weak, and the sales volume is fell below 1 million units. However, the low-priced folding screen mobile phones of Motorola Razr 40 and Nubia Flip have greatly attracted consumers. Motorola is expected to exceed 1 million units in sales with the Razr 40 series and will occupy 6% of the market share; while Nubia Flip is 2999 yuan The starting price also further lowers the threshold for folding screen mobile phones, making folding screen mobile phones more cost-effective. The report also pointed out that Apple is still evaluating folding screen phone-related components and phone performance, and has strict requirements for creases and reliability, so it is unlikely to launch a foldable phone before 2027. If Apple launches its folding screen mobile phone products, it may greatly change the structure of the entire folding screen mobile phone market.

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