Crazy 'hematopoietic' Zentry begins to build a world-class 'shared game universe'

Author: Jasmine, Hive Tech

Recently, Zentry, which has just upgraded its brand for a month, announced its "financial report" for the past half year: As of May 22, 2024, Zentry's financial report The value of the inventory is US$151,367,382, an increase of approximately 44% from the beginning of 2024. The increase comes from the project party's current reserves and investment returns.

This capable "Web3 native army" was formerly the well-known Web3 game guild GuildFi. In April this year, GuildFi was upgraded to a new brand called Zentry, and its positioning was also upgraded from DAO to "Metagame Layer".

To this end, one of the "most profitable" teams in the GameFi ecosystem has begun to launch a very new game: through the underlying infrastructure of Web3, the game economy activates various aspects of life hidden in the physical world. Economic Value.

A "world's largest massively multiplayer online game" is under construction. Zentry described one of the scenarios: If you drink coffee with three friends for five days, you can unlock exclusive NFTs, thereby enhancing What will happen to your DeFi interests?

To achieve the vision, Zentry’s own “side missions” are being completed one by one.

Multiple scenarios: The bottom layer of the game economy adds value to lifestyle

Sports means making money, this is StepN; Play To Earn (Playing games means making money), the most famous one is Axie Infinite; Writing means Make money, BuildSpace is already doing it...

Imagine that all "X To Earn" does not require you to go to different applications, but is completed by an online character in an ecosystem, and you can get Corresponding economic benefits will greatly improve efficiency and experience.

What Zentry wants to do is to use the game economy model to bring the world's 3 billion players into a unified ecosystem across digital and physical fields, and support the seamless integration of loyalty systems and players on various platforms. Identity and cross-platform activity allow everyone to build a lifelong dynamic persona and develop their status, identity and wealth through interactions in various ecosystems.

To understand it concretely, this is like an MMORPG (massively multiplayer online game) like "Ready Player One". The difference is that the diversity of scenes and products in the system will bring different games to players. Story line.

Zentry is committed to building the entire ecosystem through the three vertical cores of Metagame Layer: using the underlying blockchain as the infrastructure to connect Web2/Web3 data covering identity, assets and behavior; building and accessing a series of capabilities Apps that appeal to a variety of player groups and target consumers, including Web2; create a multiverse IP worldview with engaging stories and collaborative IP partnerships that deepen engagement.

The door to the Zentry world is first opened from the online social scene most commonly used by Web2 users.

In May and September, the beta version of Zentry’s social portal Nexus was officially launched, and it was the first to connect the Web3 economic model to X, the world’s largest Web2 social platform. After the user connects the X account to Nexus, he can log in through the invitation code. You will receive fragment rewards for a series of actions such as tweeting, commenting, liking, replying, and retweeting. High-quality tweets that are liked by Zantry’s official X account @ZentryHQ will also receive large shard rewards.

Zentry’s social portal Nexus beta interface

Users familiar with the Web3 crypto asset market know this , these points-like fragments will turn into economic rewards in the form of crypto-assets in the future.

Earlier on April 29, Zentry disclosed its cooperation with another Web3 game ecosystem DAO Beam (formerly known as Merit Circle). The two parties jointly incubated the modular blockchain Sophon. The project is based on Layer2 Network zkSync's high-throughput blockchain network mainly serves entertainment, games and currently hot AI applications.

Zentry and Beam jointly incubate Sophon

In this cooperative incubation, in addition to financial support, Zentry will form a strong relationship with Sophon as a provider of game application layers. This also means that Zentry’s ecosystem will be connected to the bottom layer dedicated to building new application scenarios for games and AI, paving the way for the aggregation of diverse applications in the future, and the game publishing platform Zoltan is also on the way.

In addition, Zentry will launch a large number of products, such as Radiant for game users, Zigma for NFT collectors, and the popular AI product Azul, etc. The infrastructure integrated by Zentry into the "world game ecosystem" will also be launched gradually from 2024 to mid-2025, including Z-SDK, Social Graph, identity information layer, etc.

Judging from Zentry’s recent actions and plans, its execution strategy adopts a method of first partial and then overall, and the simultaneous construction of products and underlying layers to plan the entire ecosystem. During this process, users who follow Zentry need to continuously follow official progress and participate in the testing and interaction of new products. Of course, as a Web3 project, user contributions will be tied to financial rewards generated by incentives.

Brand upgrade, token swap, new product launch, high-energy cooperation, Zentry’s original token GF (GuildFi) has increased by 6% in the past month, and is currently quoted at US$0.38. On April 25 this year, GF started the exchange with ZENT for a period of April, with an exchange ratio of 1:10. Currently, ZENT is quoted at around $0.039, with an increase of 9% in the past 30 days, and Zentry’s circulating market capitalization is $210 million.

The original tokens are exchanged for new tokens, and the total supply of ZENT also changes from 1 billion to 10 billion with the 1:10 replacement ratio. Although the unit price is diluted, a more abundant supply will benefit ZENT in Zentry Usage scenarios and community growth within the ecosystem.

One effective use case is after Zentry incubated Sophon.

Recently, Sophon has raised US$60 million by acquiring its token SOPH through sales nodes, becoming one of the most recently funded projects in the Layer 2 sector. The opportunity to obtain SOPH also includes staking qualifying assets in its initial liquidity pool, and ZENT is currently one of the assets that can be pledged. In other words, ZENT holders will receive income from SOPH.

It is foreseeable that as the Zentry ecosystem continues to enrich, the intrinsic value of ZENT will mutually empower the value of various partner assets nested within the ecosystem, solving the problem that many current Web3 projects can only operate on their own. The problem with growth. The continuous access to high-quality underlying layers, large-scale scenarios and applications will also provide a steady stream of power for Zentry’s growth.

Excess funds: 150 million treasury as guarantee to build ecological incubator

To cover the Web3 game economy into Web2 and even daily life scenes, Zentry needs to span various games, social, Multiple platforms such as entertainment and lifestyle require resources and financial resources in addition to technology. To this end, Zentry has been making comprehensive financial reserves for project upgrades.

Zentry was formerly the gaming guild GuildFi. Web3 players often refer to this type of DAO as "gold-making communes." They are not only the most profitable team in the GameFi ecosystem, but also the players who best understand DeFi and P2E models.

Based on past data, before the brand was upgraded to Zentry, GuildFi’s annual profits exceeded US$10 million, and its market value has always been among the top three in the gaming guild sector. Merit Circle, the largest gaming guild in terms of market capitalization, announced its brand upgrade to Beam in October last year. Within half a year, FDV soared from US$290 million to a peak of nearly US$3 billion.

Zentry’s potential after upgrading its brand is gradually emerging.

CoinGecko data shows that Zentry’s FDV is US$372 million, ranking second only to Yield Guild Games (YGG) in GameFi’s Guild&Scholarship sector.

On May 28, Zentry also disclosed the upgraded treasury data in detail for the first time: the total value exceeded US$150 million, an increase of approximately 44% from the beginning of the year. Its capital accumulation and growth sources mainly consist of two parts. are current reserve funds and return on investment respectively.

Zentry’s treasury amount and composition

Zentry’s treasury disclosure is very transparent, not only The specific asset data is disclosed, and the fund address is also attached so that ecological followers can check it on the chain at any time.

According to public data, Zentry’s liquid reserve funds currently include mainstream crypto assets such as stablecoins and ETH, totaling $78,105,000. Among them, the value of stablecoins such as USDC and USDT used in various lending and income protocols is US$17,850,000, and another 16,000 ETH is pledged in various protocols, worth US$60,255,000.

In view of the recent surge in ETH, the value of ETH in Zentry’s liquid reserves has also increased by US$1.1 million.

In addition to liquid reserves, another way Zentry is frantically "blood-generating" for the launch of the new ecosystem is investment. Its investment targets include seed tokens and equity, liquid tokens and NFTs, totaling $73,262,382.

List of projects invested by Zentry‍‍‍‍‍

Judging from Zentry’s public investment projects, it has been deploying in the three main areas of social networking, games, and AI since last year. It is obvious that it has been preparing for this year’s upgrades early.

Among them, some projects have achieved excellent investment returns for Zentry. From the on-chain data, it can be seen that investing in the game blockchain project Profitable; Sophon, which has just announced its incubation, has also become an ecological partner of Zentry, and ZENT is already a "shovel" for mining the value of SOPH tokens.

Zentry also made no secret of its position in official channels, saying that the projects it invests in are not only selected for their financial returns, "but also because they will add synergistic value to the Zentry ecosystem."

Zentry’s “hematopoietic” capabilities and the launch of its products have attracted new “blood transfusion prescriptions” to it. On May 30, it officially announced the establishment of strategic partnerships with investment institutions Spartan Capital, LongHash Ventures, Synergis Capital and DWF Labs. These well-known funds have already invested in Zentry with Binance Labs, Coinbase Ventures, Pantera Capital, Hashed, Defiance Capital, and Animoca Brands. , Vessel Capital, Play Ventures, Dapper Labs, Arche and SkyVision Capital have all joined the ZENT holder list.

Backed by US$150 million in treasury funds and continued endorsements from large institutions, Zentry on the one hand develops its own products to provide new experiences, and on the other hand is expanding its ecosystem through investment and incubation. Walking on two legs and fighting together, Zentry is building "the world's largest shared game universe" step by step according to the plan.

Breaking away from old concepts such as GameFi and game guilds, the upgraded brand Zentry is transforming into a sexier and more advanced narrative: games are not only entertainment, but also an expression of the value of lifestyle.

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