How to fill in the product specifications when Xiaohongshu publishes them? What should you pay attention to when launching a product?

In the current era of social e-commerce, Xiaohongshu has become an important platform for creators and merchants to display and sell products. How to correctly fill in Xiaohongshu product specifications has become the key to successfully launching products. PHP editor Apple will analyze the Xiaohongshu product specification filling guide in detail and explain the precautions when launching products to protect your e-commerce journey.

1. How to fill in the specifications of the products released by Xiaohongshu?

In order to help users better understand and choose products, the Xiaohongshu platform requires merchants to fill in product specifications in detail when publishing products. Product specifications mainly include the following aspects: 1. Product name: Describe the name of the product accurately and concisely so that users can understand it at a glance. 2. Product classification: Select the appropriate product classification to facilitate users to search by category. 3. Product brand: Fill in the brand to which the product belongs to increase the credibility and recognition of the product.

1. Product name: It needs to be concise and clear, and can accurately describe the characteristics and uses of the product.

2. Product price: Fill in the sales price of the product to ensure that the price is true and valid.

3. Product Brand: Fill in the brand of the product to enhance product trust.

4. Product model: Fill in the specific model of the product to facilitate user search and selection.

5. Product color: If there are multiple colors available, please list them in detail.

6. Product size: fill in the specific dimensions of the product, such as length, width, height, etc.

7. Product material: Fill in the main material of the product to let users understand the texture of the product.

8. Product Origin: Fill in the product’s origin to enhance the trust of the product.

9. Product efficacy: If there is an efficacy description, please describe it in detail.

10. Applicable groups of the product: If there are targeted applicable groups, please provide a detailed description.

When filling in product specifications, be true, detailed, and accurate, and try to provide as much information as possible to help users better understand and choose products. Be careful not to exaggerate the effect of the product and avoid false propaganda.

2. What should you pay attention to when launching products on Xiaohongshu?

In addition to correctly filling in product specifications, you also need to pay attention to the following points when publishing products:

1. Product pictures: Product pictures are required to be clear, beautiful, and true, and can fully demonstrate the characteristics of the product. . Upload at least one picture, preferably multiple pictures, for easy viewing by users.

2. Product description: The product description is required to be concise and clear, highlight the product features, and comply with Xiaohongshu’s platform specifications.

3. Tag setting: Set appropriate tags according to product characteristics and user needs to increase product exposure.

4. Choose the appropriate release time: Choose the appropriate release time based on the user's active time to increase product exposure and click-through rate.

5. Active interaction: After releasing products, actively respond to users’ comments and inquiries to improve user satisfaction.

Filling in the product specifications published by Xiaohongshu is the key to successfully selling products. Merchants need to fill in product specifications in detail and accurately, and pay attention to product pictures, descriptions, label settings, etc., to improve the exposure and sales effect of the products. During the process of product release, active interaction and timely response to user inquiries are also important parts of improving user satisfaction. I hope this article can provide useful guidance for merchants to successfully launch products on Xiaohongshu.

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