Q1 global TWS true wireless headset sales ranking: Xiaomi surpasses Samsung to become the second largest manufacturer, Huawei ranks fourth

According to news on June 4, the latest data from Canalys shows that in the first quarter of 2024, the global personal smart audio device market showed signs of recovery, with a year-on-year growth of 6%, and shipments exceeded 90 million units.

It is reported that this growth is mainly due to the strong performance of true wireless Bluetooth headsets (TWS) and wireless headsets, with shipments increasing by 8% and 12% respectively.

Judging from the TWS headset brand shipments, despite an 8% year-on-year decline, Apple still ranks first with a market share of 24%.

By entering the mid-to-low-end market and launching products priced as low as $15, Xiaomi surpassed Samsung in one fell swoop and became the second largest manufacturer in the world. Its market share reached 8%, a year-on-year increase of 61%.

Another Chinese brand Huawei ranked fourth, with a market share of 5%, a year-on-year increase of 71%.

Canalys said that the OWS market, represented by open design TWS, is rising rapidly. It has the characteristics of loose competition and huge potential for enhancement. The OWS market will become the key to reshaping the market.

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