FAW Toyota and Tencent Cloud have reached a cooperation to build a new digital marketing ecosystem for the automotive industry

Recently, FAW Toyota Auto Sales Co., Ltd. (hereinafter referred to as "FAW Toyota") and Tencent Cloud Computing (Beijing) Co., Ltd. (hereinafter referred to as "Tencent Cloud") held a cooperation launch ceremony, focusing on digital intelligent marketing and AI large models Carry out in-depth cooperation in areas such as , digital office ecology, and basic cloud, improve the intelligent level of automobile sales and services through innovative technology, and jointly explore the digital future of automobile marketing. FAW Toyota and Tencent Cloud will jointly build a digital intelligent marketing platform to achieve precision marketing and personalized services through AI technology and big data analysis. The two parties will also cooperate to develop intelligent solutions, including digital sales process optimization, intelligent recommendation systems and customer relationship management, to improve user experience and sales efficiency. This cooperation will not only deeply integrate the technical capabilities of both parties in the fields of data and intelligence, but also jointly explore the digital future of automotive marketing. Through innovation

The two parties will rely on Tencent's advantages in cloud computing, artificial intelligence, and user services, and integrate FAW Toyota's advanced concepts in the marketing field to actively build a digital marketing platform , forming efficient multi-scenario service capabilities for users and sales channels, improving marketing efficiency and customer experience.

At the same time, the two parties will jointly explore the construction of an AI large model middle platform based on Tencent's leading AI large model technical capabilities, and apply it to data analysis, intelligent customer service and other aspects to fully empower FAW Toyota's full life cycle marketing Business system.

In addition, Tencent Cloud will use its mature collaborative office tools to jointly create digital offices with FAW Toyota to help rapid business iteration and stimulate continuous organizational innovation; in terms of the base cloud platform, the two parties will jointly build an independent and reliable Controlled, cost-effective cloud platform services ensure high-quality digital transformation.

In the future, the two parties will also carry out in-depth and open cooperation in more digital and intelligent marketing fields, continue to explore innovative applications of digital technologies such as cloud and AI in the automotive field, and contribute to the development of digital intelligence in the automotive industry.

Leifeng.com

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