Focusing on innovation, Intel launches new Xeon® brand strategy

Brand is a symbol of corporate mission and development, and also carries product characteristics and market recognition. Today, at the Intel® Xeon® 6 energy-efficient core processor launch event at the Intel GTC Technology Experience Center, Brett Hannath, global vice president and chief marketing officer of Intel Corporation, announced the launch of the new Intel® Xeon® brand.

Brett Hannath said that the new Intel® Xeon® brand strategy will focus on innovation and give product brands with simpler naming and deeper meanings attributes to enhance the recognition of the XQ brand in the market. Through the integration of innovative technologies, high performance, high efficiency, high quality and high safety features, we create a new experience for industry partners and users.

Since its launch in 1998, the Intel® Xeon® brand has accompanied the development of the global computing market for more than 26 years. During this period of time, Intel insisted on adhering to Moore's Law, and the process technology of Xeon® processors gradually evolved from 250 nanometers to Intel 3 of Intel® Xeon® 6 processors. The continuously innovative architecture drives improvements in intergenerational performance, energy efficiency and core density, and has been widely recognized by users. At the same time, the industrial ecosystem surrounding Xeon® is also developing rapidly and constantly improving, providing strong impetus for the transformation and innovation of infrastructure such as data centers and cloud platforms, as well as the acceleration of the application of new technologies such as AI and big data.

The Intel® Xeon® brand strategy focuses on the core attribute of innovation, including brand usage specifications, value propositions, and product brand specifications. By highlighting the four major features of performance, energy efficiency, quality and safety, simplifying the naming of the Xeon brand, and providing clearer usage specifications, it can better cover an increasingly broad product portfolio such as platforms, services and software, and promote cooperation with industry partners and end users. communication flow and improve service quality. These initiatives will further enhance the value and market influence of the Xeon® brand, promote Intel's innovative technologies and rich product portfolio, and promote industrial innovation.

The release of the Intel® Xeon® brand strategy, along with the launch of the Intel® Rapidly growing demands for diverse workloads such as applications and microservices. The combined force of the two will jointly promote the transformation and innovation of data centers and cloud infrastructure, and assist the digital transformation and intelligent upgrade of the industry.

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