'IQIYI offers free offline services and charges online', which has caused heated discussions. It charges an additional 12 yuan to watch live concerts and is accused of 'cutting leeks'.

According to news from this site on June 5, the second wheat field concert of the reality show "Farming" produced by iQiyi will open tomorrow (June 6). Offline tickets are free and limited peripherals can be purchased. Under the circumstances, netizens discovered that there is an additional fee of 12 yuan to watch the online live broadcast, and the viewing validity period is set to June 14.

## This approach aroused heated discussion among netizens, "iQiyi Line "Free online charging" quickly topped Weibo's hot search list.

The official Weibo of "Farming" shows that the second Wheatfield Concert will be held on June 6 from 16:30-20:00 Live broadcast, exclusively broadcast by iQiyi App. In addition to the 200 lucky VIP "Hehuo people" who have successfully registered and have the opportunity to attend the concert in person, the rest of the audience can watch the live broadcast in real time through online payment.

VIP member price is 12 yuan, non-member price is 24 yuan.

This site found that last year’s "Farming Bar" Wheatfield Music The concert will be held on June 6, 2023. The entire concert lasts for nearly 5 hours, plays 38 songs, and is open to netizens to watch the live broadcast for free. This year, it was changed to a paid live broadcast.

Under the official Weibo announcement of paying to watch the live broadcast, most of the popular comments in the front row expressed disappointment, accusing the program crew of "cutting leeks" and "eating ugly."

iQiyi’s total revenue in the first quarter of 2024 was 7.9 billion yuan, a year-on-year decrease of 5%; non-GAAP operating profit was 11 billion, a year-on-year increase of 5%, a record high, and the operating profit margin was 14%. Among them,

membership service revenue was 4.8 billion yuan, and the monthly average revenue per member (ARM) hit a new high , growing quarter-on-quarter for six consecutive quarters; online advertising service revenue was 1.5 billion yuan, a year-on-year increase of 6%; content distribution Revenue was 928 million yuan, a year-on-year increase of 27%.

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