Xishanju CEO Guo Weiwei posted photos on his personal Weibo of participating in the celebration of the "Dust White Forbidden Zone" project, showing the grand scene of the event.
Judging from the on-site photos, in addition to cakes to congratulate "the prosperity of the Dust White Forbidden Zone", there are also mountains of iPhones (visually estimated to be 60).
Under this Weibo, many players also expressed their feelings about the rebirth of "Chenbai Forbidden Zone": "Has Lao Guo been alarmed? It seems that the results have been achieved It’s really good.”
##According to Qimai’s data, around May 10, “Chenbai Forbidden Zone” once surpassed “Glory of Kings” and became the free-to-play game. It ranked second on the best-selling list and ranked among the top 30 for the first time. On May 9, it ranked 27th on the iOS best-selling list.
According to third-party data, the game experienced three rounds of revenue peaks on April 20, May 3, and May 10, plus the game’s overseas revenue. , the running income of "Chenbai Forbidden Zone" in the past 30 days is likely to be close to 200 million yuan.
I believe that many players have more or less understood that the results of "Dust White Forbidden Zone" were not ideal when it was launched in July last year. In the month after it was launched, it fell out of the top 200 of the free and best-selling iOS games in China.
Poor business performance has caused many media and even practitioners to express doubts and worries about whether the game can survive more than a year.
Faced with poor business performance and negative public opinion, the "Dust White Forbidden Zone" project team did not choose to sit back and let it go. Instead, it actively listened to and absorbed player feedback and worked hard to improve the game. Various shortcomings. This kind of persistence and hard work has helped the game maintain a small but extremely loyal player base.
This effort has also been favored by God. At the beginning of this year, due to frequent decision-making errors and arrogance in treating players in other two-dimensional games, there was widespread dissatisfaction among the player community. In contrast, "Dust White Forbidden Zone" has become a breath of fresh air in the minds of players and won widespread praise for its sincere attitude and pragmatic style. This turn prompted a large number of players to start turning to "Dust White Forbidden Zone" as a better choice.
Faced with this unexpected "richness and wealth", the "Dust White Forbidden Zone" project team successfully caught it!
The "Chenbai Forbidden Zone" project team is well aware of the preferences and needs of its core player group-adults with spending power. They decisively implemented the policy of prohibiting the registration of minors and made it clear that the game is not positioned for all age groups. . This move not only consolidates the game's existing content direction, but also indicates that there may be room for further exploration in the future.
Players are actually very simple. If you treat me as a human being, I will pay the bill. Faced with a series of positive and considerate changes made by the official "Chenbai Forbidden Zone", "Chenbai Forbidden Zone" has experienced a surge in both word-of-mouth and data in the past two months.
There is also an episode that must be mentioned. On April 19, after another early morning live broadcast of the "Dust White Forbidden Zone" project team ended, they sent an email to all game players. The content of the email was very straightforward: only two simple words: "Love you" and ten. Continuous pumping.
"Sincerity is indeed the greatest nirvana."
Regarding the recent development of "Chenbai Forbidden Zone" For the outstanding performance, Mu Museng, the head of Xishanju Game Publishing, responded: "Thank you everyone for your support of the Chenbai Forbidden Zone. The greatest value of this matter is that it proves that this group has a large size. This is a strong and powerful event." Proof!
I also hope that many manufacturers will be willing to stand with us in the future to provide players with more and better services and content. This is a beautiful vision! To a certain extent, the benefits of a single monopoly are great, but we hope to continue to develop prosperously."
"Chenbai can be the first, but it must not be the last!"
The above is the detailed content of Resurrection from the dead, water surges! Guo Weiwei posted on Weibo to congratulate the success of "Dust White Forbidden Zone". For more information, please follow other related articles on the PHP Chinese website!
