Techinsights: Global tablet shipments in Q1 2024 will reach 32.3 million units, with Apple continuing to lead and Xiaomi soaring 117%

According to news from this site on May 13, according to the latest data released by the market research agency Techlnsights, global tablet shipments in Q1 2024 will be approximately 32.3 million units, a year-on-year decrease of 3%.

The shipments of each brand attached to this site are as follows:

Apple shipped 11.4 million units, a year-on-year decrease of 11%, and its market share fell to 35%.

Samsung shipped 6.7 million units, leading the Android market, down 4% year-on-year, with a market share of 21%.

Lenovo shipped 2.3 million units, a year-on-year increase of 20%, and its market share increased to 7%.

Amazon shipped 2.2 million units, down 18% year-on-year, with a market share of 7%;

Xiaomi shipped 2 million units, a year-on-year increase of 117%, with a market share of 6 %.

▲ Picture source Techlnsights public account

The agency analyzed that the performance of Apple iPad was unsatisfactory, which continued to hinder the overall recovery of the market and suppressed new models. Demand will drive growth in the tablet market by mid-2024. Android tablet market share reached 52%, the highest level in two years, as Samsung beat expectations and Lenovo and Xiaomi posted strong growth in the quarter.

Reference

In Q1 2024, global tablet shipments fell 3% year-on-year

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