NIO Center｜Officially opened in Amsterdam

On May 23, local time in the Netherlands, “NIO Center | Amsterdam” officially opened. More than 200 people including NIO founder, chairman and CEO Li Bin, NIO co-founder and president Qin Lihong, NIO European user representatives and NIO partners attended the opening event. Li Bin and NIO Netherlands General Manager Ruben Keuter jointly cut the ribbon for the new NIO Center.

NIO Center｜Amsterdam is located in the Metz Building (Metz & Co) at 32-34 Leiden Street in the center of Amsterdam, adjacent to the Kaiser Canal, Dam Square and Amsterdam Royal Palace. This is a historically protected building and city landmark built in 1891. It was also the tallest private building in Amsterdam at the time. It has witnessed important cultural and social events in the Netherlands and even Europe many times.

#More than 130 years later, Weilai has cooperated with MVRDV, a famous Dutch architectural design firm, to give the Metz Building a new lease of life. MVRDV combined NIO's unique design genes and injected modern style into it. While retaining the classical appearance of the building, it added overall transparency and gave this NIO center a unique artistic atmosphere.

The eight-story space with a construction area of ​​more than 2,700 square meters provides users, citizens, and tourists with immersive experiences such as car viewing, catering, offices, childcare, exhibitions, lectures, resting, reading, and social gatherings.

MVRDV develops the design with the user community as the center, giving each floor a different theme, so that visitors can overlook the city from a new perspective and gain different beautiful views on each floor of the building. NIO also created a special non-alcoholic cocktail called "Amsterdam Tulip" specifically for this city, as a special drink at NIO Center | Amsterdam.

NIO Center｜Amsterdam also displays the "Traces of Life" series of student works jointly created by NIO Life and Design Academy Eindhoven (DAE) in the fifth floor space. As an original designer lifestyle brand under NIO, NIO Life supports DAE in cultivating emerging talents and providing an innovation platform through this cooperation.

As an important part of the NIO community, the NIO Center achieves a better connection between the brand and users in the offline space. The NIO Center | Amsterdam will provide visitors with a more open space and provide support for the local community. Contribute to prosperity and development.

Li Bin, founder, chairman and CEO of NIO, said: "NIO Center | Amsterdam is NIO's largest user center in Europe, marking another important step in NIO's globalization process. Since 2021 , we are gradually establishing a complete operating system consisting of cars, services, digitalization and lifestyle in the European market, and building a community starting from cars. We will continue to promote the construction of various service infrastructures in Europe as planned and continue to improve local user services. Satisfaction, and make more contributions to the local community through the NIO Center. Welcome everyone to stop by the NIO Center when traveling in Europe | Amsterdam.”

#Since 2021. , Weilai’s European business has made great progress. As of May 23, 2024, 6 mass-produced models including ES8, ET7, EL7 (ES7 in Chinese market), ET5, ET5T, and EL6 (ES6 in Chinese market) have entered the European market; NIO has deployed 43 battery swap stations in Europe , 46 charging piles, and access to more than 500,000 third-party charging piles. It connects the "Power Journeys｜Rhine Valley Line" between the two cities of Rotterdam and Munich, and has built 7 NIO centers and 8 NIO stores. Space, 55 NIO service centers.

In the past three years, the European NIO Center has held 1,450 community activities for local users. 186 members of the European User Advisory Group have participated in NIO brand building, growing together with NIO, and becoming the full system of NIO entering Europe. Market, the epitome of building local communities.

NIO Center is a living space for NIO users and friends, reflecting NIO’s new thinking and reshaping of user experience in the automotive industry. Since the opening of NIO Center | Beijing Oriental Plaza in November 2017, NIO has built 154 NIO centers around the world.

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