Honor Magic V Flip is officially announced to be released on June 13th! Another popular storm for foldable screens

The most talked-about new small folding product in 2024 has finally settled!

Today, Honor officially announced that its first small folding phone will be named Honor Magic V Flip. The new phone will be released on June 13. This move not only marks Honor’s official entry into the small folding market segment, but also announces the addition of another member to the Honor folding screen family, thus completing the final link in the folding screen product matrix.

From the naming point of view, Magic V Flip is in line with everyone’s expectations and positioning of the Honor small foldable. Among them, the Magic series, as the high-end model of Honor’s mobile phone system, has always represented Honor’s top technology. The Honor Fold is named after the Magic series, and is naturally empowered by all of Honor’s current top technologies. The V in the middle indicates that the phone belongs to the folding screen category, and Flip is the small folding identity mark.

Looking at today’s folding screen mobile phone market, only two manufacturers, Huawei and Honor, have mastered the three folding forms of vertical folding, horizontal inward folding, and horizontal outward folding. From the perspective of official sales, Honor Magic V Flip will become the brand with the most comprehensive folding screen formats in the industry after it is launched. From a technical perspective, it is obviously at the pinnacle of folding screens.

Moreover, the release time on June 13th happens to be just before the 618 big promotion, which is the fierce stage when major manufacturers are desperately fighting. Choosing to release during this time period fully proves that Honor is committed to the competition of its products. Full confidence in the power of folding screens may once again set off a storm of popularization of folding screens.

In fact, compared with the rapid development of the large folding market, the small folding market seems a bit tepid. Counterpoint Research's latest data report shows that in the first quarter of 2024, China's shipments of large foldable models increased by 91% year-on-year, while shipments of vertical small folding models fell by 1% year-on-year.

It can be seen that the small folding market has always lacked breakthrough innovative products, resulting in users' lack of motivation to change phones. Although Xiao Folding’s name of “beautiful little waste” is a bit exaggerated, it also reflects users’ intuitive psychology towards this category. Prior to this, some manufacturers had stopped releasing new small folding screen products, or even directly cut off this category, which shows the fierce competition.

Glory chose to enter the small folding position to fight the bayonet at this time. Although it was "going against the trend", it had obviously made sufficient preparations. The core reason behind its continuous expansion of the folding screen product matrix is ​​its strong technological innovation strength and the resulting product power.

In recent years, sales of foldable screen mobile phones in China have continued to grow and are regarded as a benchmark for future innovation and development in the mobile phone industry. The main technical difficulty and popular pain point of folding screens is the problem of thickness. Honor continues to break through the limits and reduces the folded thickness of foldable screen mobile phones from the original 17 mm to less than 10 mm, completely solving the pain points of thick folding screens and poor user portability experience. The record of 9.9mm thinness and lightness set by Honor Magic V2 has not been surpassed so far.

Honor Magic V2 RSR Porsche Design is also equipped with Honor Diamond Rhino Glass, and the outer screen is made of supercar engine wear-resistant material silicon nitride, which provides industry-leading anti-fall and scratch resistance, ushering in the era of zero film in the mobile phone industry . The 9.9mm ultra-thin body, 5000mAh Qinghai Lake dual batteries, internal and external dual screens with 3840Hz risk-free ultra-high frequency dimming, and multiple leading technical functions bring users a truly all-in-one folding experience and ultimate technological capabilities.

Given Honor’s strong technological capabilities in the large folding market, we have every reason to be optimistic that Honor Magic V Flip will once again change the small folding screen market.

Judging from the official KV poster and the slogan of "Dream Small Big Screen", Honor Magic V Flip will be equipped with an unprecedented large external screen. The external screen size will occupy the upper half of the phone, and the size is almost close to One-half of the entire fuselage is far more than existing competing products.

We also noticed a detail. This time, Honor Magic V Flip placed the camera on the left side. When closed, the external screen is more suitable for right-hand operation. The thumb can cover more areas while avoiding The fan-shaped area with the thumb as the radius improves screen usage efficiency. Moreover, many competing products will block the selfie when closed and require rotation. Now this large external screen can be used to take selfies without opening it, and it is not easy to touch the camera and cause blur. With this clever design, it is no wonder that Honor executives said when interacting with bloggers: "This is the first in the industry." The small foldable screen on the right hand side is very Magic”

In addition, Honor Magic V Flip may support SLR-level photo taking and Qinghai Lake battery, which will comprehensively improve the photography and battery life of the small foldable screen. Experience, changing the previous status quo of small folding "beautiful little waste".

In terms of color matching, the new phone will be available in three colors: camellia white, champagne pink, and iris black. They are all inspired by precious flowers. Each color contains a personality and represents the fashion trend of 2024. Judging from the picture, its external screen also supports the replacement of corresponding theme wallpapers. The whole machine is very thin and fashionable, especially suitable for matching with a variety of outfits. Not surprisingly, it will become another popular fashion item in the second half of 2024.

China’s folding screen mobile phone sales increased by 48% year-on-year in the first quarter of 2024, continuing its strong growth momentum. During the same period, the overall smartphone market only grew by 2%. Folding screens have become a smart phone Mobile phone growth is the strongest driver. From July to October last year, Honor took the lead in launching a "three consecutive attacks" in the large folding field. Honor Magic Vs2, Magic V2, and V Purse form the "troika" of Honor's thin, light, and large foldable devices. Techinsights report shows that in the first quarter of 2024. Honor ranks among the top three in many regional markets around the world. If you only look at the big foldable, Honor ranks firmly in the top two in terms of global share and has become an important force driving the continued improvement of the folding screen market.

With the release of Honor Magic V Flip and the completion of the folding product matrix, Honor’s growth in the global folding screen market will have more room for imagination. It is foreseeable that a new popularity storm of folding screens is quietly coming.

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