Honor launches world's first flagship store in Chengdu

Honor’s first flagship store in the world (hereinafter referred to as “Honor Chengdu Flagship Store”) officially opened today in Kuanzhai Alley, Chengdu. Adhering to the design concept of store as product, Honor Chengdu flagship store draws on the cultural heritage of the thousand-year-old ancient city of Chengdu to provide consumers with a one-stop, full-cycle shopping experience.

On the day of the opening ceremony, Honor CEO Zhao Ming, Honor 200 series global spokesperson Yang Yang, as well as Chengdu Cultural Tourism Group and various partners Many guests came to the event and witnessed the important moment of Honor "opening the door to the world of glory".

Being user-centered and continuously improving products, services and experiences is Honor’s long-term commitment to consumers. Zhao Ming said in his opening speech, "As a new window for displaying the Honor brand, the Chengdu flagship store assumes the functions of connecting and empowering, and also has the mission of exploration and breakthrough. We hope to present a more three-dimensional world-wide through it." The glory of the brand empowers the omni-channel retail system and partners in China and around the world, making the new smart world more accessible to everyone.

##The Honor Chengdu flagship store has a total construction area of ​​1,000 square meters. The overall store design is combined with the architectural style of Western Sichuan residential buildings in Kuanzhai Alley. It uses the green of ancient tiles to create a tile-sheltered space. The store's facade design uses green as the sky and with Green is the ground, and the blue tiles on the eaves of the building are extended into the site. The green tiles reflect each other through the waterscape of the site. The ancient architecture and the new courtyard form a perfect integration, creating a harmonious resonance and complementation of history and modernity, humanities and technology. New landmark.

The part of the store retains the bucket-style wooden structure of Western Sichuan folk houses to the greatest extent, inheriting the structural beauty of 300-year-old ancient houses, and at the same time combines the image of the Honor retail terminal 4.0 (referred to as SI 4.0), embeds Chinese-style garden landscape sketches in the experience line, uses framing, contrasting and other techniques to see the big from the small, and changes the scene with each step, bringing consumers a rich sensory and new retail experience. Honor's retail design team also cooperated with well-known design institutions to set up lighting systems, dynamic architectural atmosphere lighting effects, and interactive display walls for the interior partitions of the store, introducing innovative technological experiences into the simple architectural space.

The Honor Chengdu flagship store starts from user experience design and carefully polishes every offline touch point with consumers. Different from the static display in traditional stores, Honor integrates product + content + interactive scene experience into wall space, introduces a variety of new wall experience solutions, and brings a new retail space experience to the industry. .

For example, the HONOR Talents Global Design Competition art wall presents a variety of artworks on the wall in the form of cultural and creative peripherals. Consumers can freely choose their favorite artworks to download to their mobile phones as themes or wallpapers; Honor The e-sports hall game wall realizes an immersive gaming experience through the smart interconnection of multiple devices through what you see is what you get. Honor Internet service ecological pioneer games can be switched with one touch, providing a silky experience, efficiency and convenience...

Watch in Honor Nowadays, stores are products. They are a combination of brand, technology, service and experience. They combine multiple spaces and are far more than just sales in the traditional sense. To this end, Honor builds each store into an exquisite product. As Honor's first flagship store in the world, Honor Chengdu flagship store runs through and covers every detail with special services. Here, the store is not only a sales space, but also a service space and a social space. It helps consumers through a variety of activities. Readers discover technology, interests, and friends.

Glory Kuanzhai Youth Art Festival landed in Chengdu, opening up a global cultural and artistic experience

On the opening day, the Honor Chengdu flagship store held a special opening event for the Honor Kuanzhai Youth Art Festival, and 60% of the store's area displayed HONOR Talents honors the outstanding works of previous global design competitions, as well as the cultural and creative peripherals jointly developed with Kuanzhai Alley, allowing every visitor to the store to experience China's technological power while turning abstract cultural experiences into physical objects to take home; there are also installations in the store The HONOR Talents Panda-themed Illustration Exhibition showcases panda illustrations created by young people from all over the world, making the national treasure a bridge for cross-cultural exchanges and bringing consumers a global cultural and artistic journey.

In order to allow consumers to better experience the full-scenario digital life, the east square of the store has an image and photo studio jointly built by Honor and the Paris national treasure photography studio Yagu, where consumers can personally experience the new digital series Honor 200 The series uses more powerful AI technology to refresh the century-old Yagu classic light and shadow aesthetics. Moving to the 90th Anniversary Works Exhibition of Yagu Photography marking the 60th anniversary of the establishment of diplomatic relations between China and France, consumers can further appreciate the charm of the two-way cultural exchange and mutual learning between Chinese and French cultures.

IDC data shows that in the past 2023, Honor won the first place in China’s Android mobile phone shipments, and became the first in China’s mobile phone market share in Q1 of 2024. The launch of Honor's world's first flagship store in Chengdu is the latest achievement of Honor's accelerated retail layout and accelerated high-end process. It marks that Honor will empower the omni-channel retail system with this benchmark store and open up a new model of healthier and benign channel expansion. For Honor, 2024 is the first year of the brand’s flagship store. By 2025, China will accelerate the coverage of flagship stores and Honor LIFE stores in first-tier cities, while increasing investment in pilot overseas direct stores.

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