Honor’s new small foldable screen phone will be released next month and will be named Magic series: it has magic and is not waste

Are all the little folds "beautiful little trash"? This inherent perception may soon change.

At the MWC World Mobile Communications Conference in February this year, Honor CEO Zhao Ming revealed for the first time that Honor is preparing for the release of the Flip small folding phone and has entered the final stage internally. Since then, clues about the Honor Fold have continued to leak, especially after the news that the new phone will be equipped with the industry’s largest external screen was exposed, it once attracted intensive attention from the outside world.

#On May 30, well-known blogger @digitalchat.com broke the news again: "The Honor discount will be announced next month and it will be named after the Magic series." The blogger also added that the foldable model, which currently has the largest battery and the largest external screen in the industry, can be folded a lot, and it is also co-branded this time.

"Magic series? Don't everyone say Xiaozhe is a beautiful little waste?" Another blogger commented and manually @Glory Terminal Co., Ltd. China CMO Jiang Hairong.

Unexpectedly, this comment received an unexpected reply from Jiang Hairong: "There is magic, not waste." Just six words not only show the difference of Honor Xiao Fold, but also fully reflect Honor’s confidence in entering this new market segment.

It is worth mentioning that on May 27, in a media group interview after the Honor 200 series new phone launch conference, Honor CEO Zhao Ming talked about the upcoming Honor New small foldable product. He said that why several brand manufacturers have given up on the evolution and development path of Xiaozhe is because they have not fully demonstrated the characteristics and advantages of Xiaozhe.

"What other distinctive characteristics can Xiaozhe have that can be explored, and how to present more special value? I think that many times it is a lack of imagination and value mining is not enough."

赵明 emphasized, “We need to make a unique and distinctive value proposition. Honor does something different from others in many areas. You will find that more and more people are following us. We will also follow this logic when making small discounts this time. We are thinking and conceiving our solutions for small discounts.”

In fact, the Magic series, as the high-end model of the Honor mobile phone system, has always represented the top of Honor. Technology. Since the Honor Fold is named after the Magic series, it is naturally empowered by all of Honor’s current top technologies, and a series of earlier revelations have also supported it. For example, Honor’s exclusive Qinghai battery technology, high-strength panel glass technology, and excellent hinge design technology can all empower the Honor Flip to eliminate the long-standing problems of small foldable devices such as poor battery life, obvious creases, weak hinges, and ease of use. It is easy to break and other pain points and stubborn problems. At the same time, the thickness is expected to be the thinnest in the industry, taking into account thinness, lightness and battery life, and improving durability, changing the inherent perception of small folding mobile phones as "beautiful little waste".

Glory Flip small folding network transmission picture

If you observe the development history of Honor’s folding screen in the past, you will find that Honor is a manufacturer that likes to “match later”. Don’t rush to grab one before you are fully prepared. Only look at the direction that truly solves the pain points of user experience and make a good accumulation before taking action. From July to October last year, Honor took the lead in launching a "three consecutive attacks" in the large folding field. Honor Magic Vs2, Magic V2, and V Purse form the "troika" of Honor's thin, light, and large folding devices, with a card-mounted folding screen high ground.

IDC data shows that, driven by Honor Magic V2 and other folding screen family products, the share of Honor folding screen mobile phones has increased by as much as 675.4% year-on-year since last year, and its market share has reached 675.4%. As high as 26.7%.

In view of the achievements and achievements of the Honor Magic series in the large folding track, this time the family has added a small folding hero, and we have every reason to be optimistic that Honor will once again change the small folding market. It will compete with the size of the external screen of Huawei Pocket 2, and will also become the biggest highlight of small folding phones in the future. We will wait and see.

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