Domestic mobile phones seize the iPhone market, shipments exceeded 20 million units in April, and their share hit a new high this year

According to news on May 28, the China Academy of Information and Communications Technology today released an analysis report on the operation of the domestic mobile phone market in April 2024.

The report pointed out that in April 2024, the shipment volume of domestic brand mobile phones reached 20.576 million units, a year-on-year increase of 25.5%, accounting for 85.5% of the total mobile phone shipments in the same period.

In the first three months of this year, domestic brand mobile phone shipments accounted for 83%, 83% and 82% respectively, and 85.5% in April was the highest value this year.

This is related to the release rhythm of domestic new phones. New phones released this year include OnePlus Ace 3, Honor X50 GT, OPPO Find X7, Honor Magic6, Xiaomi 14 Ultra, Huawei Pocket2, and Realme 12 Pro and Huawei Pura 70 and many other models.

In the domestic market, Samsung mobile phones have long been classified as "others". The only strong foreign mobile phone brand is Apple, but it can only seize some market share after the new phone is launched in September. In other months, domestic mobile phones almost steadily accounted for more than 80% of the market share.

Domestic brand mobile phone shipments and proportion

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