Youzu.com’s “Journey to the West 2” mobile game is a new “Silk” road in China’s trend

The mobile game "Journey to the West 2", the sequel to the youth series of Youzu Networks, is based on the myth of Journey to the West and the civilization of the Tang Dynasty, creating a new fantasy industrial world that combines tradition with modernity. Among them, Sun Wukong appears in a brand-new image, wearing costumes rich in national style, transcending the cognitive boundaries of traditional culture.

##"Young Journey to the West 2" mobile game Chinese culture, the game not only shows the unique charm of Chinese mythology and stories, but also makes traditional culture more modern and fashionable through the integration of modern elements. This integration aims to promote the inheritance and development of Chinese culture among the younger generation and let more people understand and love traditional Chinese culture.

##"Young Journey to the West 2" mobile game character portraits

At the same time, "Young Journey to the West 2" is also committed to helping the rise of national trend culture. Through the promotion of the game, many domestic brands are actively invited to jointly convey the concept of "national trend" and emphasize the combination of traditional culture and modern spirit. The game hopes to use its own power to promote the prosperity and development of national trend culture and lead more people into this dynamic and creative trend culture.

Co-branded with Hongxing Erke to create a national trend

On April 30, the mobile game "Journey to the West 2" announced its formal cooperation with Hongxing Erke to launch the "Walker Wushuang" joint series. The series includes shoes, clothes and co-branded gift boxes, and will be sold on the Hongxing Erke Tmall official flagship store platform on the same day. The mobile game "Journey to the West 2" also brings players in-game "Walker Wushuang" customized clothing, shoes and "Somersault Cloud" customized magic weapon. On the day of the public beta, the "Lucky Qitian" customization activity was launched. After completing the cumulative login and active tasks, you can get the co-branded magic weapon Somersault Cloud and the co-branded Sun Wukong skin - Walker Wushuang for free, allowing players to enjoy the game to their fullest.

"Journey to the West 2" mobile game x Hongxing Erke joint clothing

"Journey to the West 2" mobile game x Hongxing Erke joint gift box

Explore the trend topic of domestic products with Xinmin Evening News

The mobile game "Journey to the West 2" and the well-known media "Xinmin Evening News" jointly create the theme of "Tide Change: It's Time to Break the Circle" Column. This column will go deep into the streets, interview passers-by from all walks of life, and gain insight into the market's perception and attitude towards the trend of domestic products. The Secretary-General of the Shanghai Light Industry Association also appeared to explain the trend of domestic products and focus on the development context and challenges of domestic brands. At the same time, with the participation of nearly ten outstanding domestic product companies, the column explores the persistence and efforts of these companies in the trend of domestic products, and presents the concepts and innovative results they have always adhered to.

Working with domestic products, we look forward to your support and participation in front of the screen. This is not only a cross-border cooperation between media and games, but also an in-depth discussion on the development of domestic product trends. Every voice will converge into the source of power for the trend of domestic products. In this era full of creativity and vitality, we will jointly witness the radiance and transformation of domestic products from the inside out.

Join hands with many national brands to support the development of domestic products

The "Journey to the West 2" mobile game announced that it will cooperate with many well-known domestic brands to jointly create a "national brand group" micro-game Bo linkage activities. This activity is divided into two exciting parts: In the first part, users interact by participating in the official Weibo of the "Journey to the West 2" mobile game and the official Weibo of the linked brand to support domestic products. The second version is more interesting. In the mobile game "Journey to the West 2", Wukong is about to embark on a journey to the west, and he needs the help of users to choose the necessary domestic products for the trip. The game has teamed up with 10 domestic brands to carry out Weibo linkage activities. The products of these brands will become an important part of Wukong's journey. Some will accompany Wukong through countless hardships, some can provide itinerary planning and hotel booking services, and others will provide equipment, clothing, food and transportation to ensure Wukong has a worry-free journey. Users can not only deepen their understanding of domestic products, but also have the opportunity to win generous prizes.

The event aims to enhance the awareness of domestic brands and allow more domestic fans to understand various domestic brands from all aspects of life. Such interaction not only promotes the development of Chinese domestic products, but also adds new elements to the trend of domestic products. Let us work together to contribute to the high-quality development of domestic products!

The "Journey to the West 2" mobile game joins hands with various brands to carry out the "Domestic Products Group" activity

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