Huawei Imaging XMAGE: Ten major trends will set the tone for the new direction of mobile imaging in the future

The development history of the P series is the history of the development of moving images. On the occasion of the 12th anniversary of the birth of the P series, Huawei sets out again with its deep understanding of mobile imaging and future plans.

From the emergence of the concept of mobile imaging to its gradual development and growth, Huawei has always played an important role as a leader.

Today, when the industry is desperately innovating in three dimensions: stacking hardware, improving image quality, and bundling traditional image brand styles, we can clearly see that homogeneous hardware stacking and algorithm optimization It is impossible to truly widen the gap between the image capabilities of various brands. More importantly, specific image styles have been difficult to adapt to the personalized needs of consumers.

From a higher perspective, thinking about the future development direction of mobile imaging is the responsibility of Huawei as a leader and even more important.

Huawei Imaging XMAGE adheres to long-termism and the ten major trends will lead the future direction of mobile imaging

How will mobile imaging develop in the future? At the 2024 Huawei Imaging Many guests gathered together to discuss the future development of mobile imaging.

## At the event, Huawei released its plan for the next ten years in the mobile imaging field - Huawei Imaging Next, Huawei will invite experts from various fields to become Huawei's imaging consultants, promote innovation by integrating the power of technology and art, and build XMAGE into the best imaging logo that is instantly recognizable. At the same time, Huawei will continue to invest in the construction of mobile imaging culture and promote imaging culture.

###### Facing the future, XMAGE is based on the "Top Ten Imaging Trends", that is, the miniaturization of imaging systems, the perfect combination of high-definition photography and high-definition photography. , dark shooting and telephoto break through the boundaries of image quality, what you see is what you get, immersive dynamic images, exclusive image style, personalized content creation platform based on Hongmeng, image creation supported by AI and large models, multi-camera and multi-modal, Device-cloud collaboration builds future imaging power. The Huawei Pura 70 series equipped with the XMAGE imaging system is the beginning of the next decade in the field of mobile imaging. ###############With the help of hardware technology innovations such as super-concentrated imaging system, variable aperture and ultra-large aperture, sensor displacement anti-shake, etc., Huawei Pura 70 series has achieved hardware miniaturization, in a thin and light Powerful imaging components are stuffed into the fuselage, combined with the industry's first XD Motion motion engine, XD Fusion Pro high-quality engine, XD Optics computational optics and other software algorithm upgrades, allowing for a perfect combination of high-definition and clear shooting. In addition, the Pura 70 series brings new functions such as ultra-fast flash shooting, ultra-focusing macro telephoto, realistic portraits, and AI photo retouching. Continue to make efforts in personalized creation and intelligent creation. The Pura 70 series equipped with the XMAGE imaging system will serve as a new starting point and lead the mobile imaging field in the next decade. ##############From imaging technology innovation to cultural upgrading, Huawei Imaging XMAGE establishes a new pattern of mobile imaging######At the event site of the 2024 Huawei Imaging XMAGE Brand Night, Some selected works from the "Warm World" XMAGE global tour are also on display. These works come from all over the world and were shot with Huawei mobile phones. They show the audience those precious moments of warmth, tranquility, and brightness, as well as the people in ordinary lives. real emotions and stories. ############Looking towards the future-?ucja Markowska - Stefan?ska-Poland-HUAWEI P30###

With the progress and development of the mobile imaging technology industry, major mobile phone brands have discovered in the process of thinking and exploring mobile imaging that the technology and experience of the traditional imaging industry can no longer meet the needs of further breakthroughs in imaging technology in the new era. . Therefore, Huawei took the lead and officially released a new mobile imaging brand-Huawei Imaging XMAGE in July 2022.

The birth of XMAGE not only declares Huawei’s leadership and maturity in mobile imaging, but also represents continued breakthroughs and commitments. XMAGE has created a milestone moment in the branding of mobile imaging. It not only builds the technical paradigm of future mobile imaging from the four dimensions of optical, mechanical and electrical computing, and continues to lead, at the same time, XMAGE pursues the emotional experience brought by mobile imaging in a deeper level and encourages Users use their mobile phones to record the beauty and fun in life and express fleeting and precious emotions.

Image culture. At the same time, Huawei conveys the power of imaging through global imaging competitions, exhibition tours, community activities and other activities, promotes imaging cultural exchanges around the world, and forms a global influence.

The recognition from users all over the world also fully proves that Huawei has continuously improved its multi-dimensional technical capabilities, polished its own unique imaging style for a long time, grasped the strength in its hands, built its abilities on itself, and followed its own path. is a more correct direction.

Now, XMAGE's "Imaging Power" has been upgraded from optical, mechanical and electronic computing to soft and hard core cloud - with the ultimate imaging technology and experience, it inspires consumers' imagination, creativity and appreciation, allowing them to Each image work presents a sense of power beyond appearance. As a result, XMAGE accumulated all the accumulated experience of Huawei imaging and established a new pattern of mobile imaging.

Written at the end

If technological innovation and ultimate experience are the foundation for Huawei Imaging XMAGE to promote the development of mobile imaging, it is based on high-end imaging culture Establishment is the catalyst.

From focusing on product performance to focusing on user needs, Huawei began to focus on the humanistic spiritual aspect of mobile images and is committed to strengthening the cultural value adsorption of images. In 2024, Huawei will launch a global imaging tour for the first time. Following Dubai and Berlin, Huawei's outstanding imaging works will be toured in Kuala Lumpur, Mexico City, Shanghai and other places. This is the largest imaging exhibition in Huawei's history, aiming to let more people see and experience it. , convey the power of images.

XMAGE's innovative leadership has inspired new trends in the industry and fully demonstrated Huawei's foresight, leadership and influence in the mobile imaging field. The success of XMAGE has also explored a new direction for the development of the mobile imaging field and inspired other mobile phone brands to create their own exclusive imaging brands. Not long ago, a certain mobile phone brand also launched a self-developed imaging brand. This also means that after Huawei Imaging XMAGE, the second independent imaging brand in the mobile phone industry was born.

Break the bottleneck of traditional imaging technology, break into the no man's land of mobile imaging, continue to deepen technological innovation, promote the development and progress of mobile imaging culture, and make imaging technology innovation a way for users to better express themselves and show their creativity. An excellent tool, this is also a vivid reflection of Huawei's insistence on building a warm brand.

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