Honor does not engage in joint branding but cooperates with Yagu. Zhao Ming explains the reason

News on May 28, on the evening of May 27, the Honor 200 series was officially unveiled.

This time the Honor 200 series has reached an in-depth technical cooperation with the Paris Yagu photography studio to create the "Yagu light and shadow photo master".

In the exclusive interview session after the press conference, some media asked: It was said before that Honor does not engage in joint names, and simple joint names are just gimmicks. What are the considerations for Honor's joint name with French Acoustic Studio this time?

In this regard, Honor CEO Zhao Ming said that we still adhere to this value proposition. Pure co-branding has no value to us and we will not follow this path.

So you will see that our cooperation with Yagu this time focuses on the technology of both parties, on the entire shooting process and the reconstruction of light and shadow, and on the classic portrait art and ability of Yagu, Using AI to reproduce will present Honor's new value proposition in portrait photography in the future. How to take photos with a more spatial, three-dimensional and artistic feel, which will give the feeling of sugar-water photos taken by traditional mobile phones and digital cameras. , in fact, they are more or less the same.

Zhao Ming also emphasized why Honor should follow the value proposition of SLR, which is to perfectly reproduce the light and shadow effect that is closest to nature and vision. This cooperation with Yagu is based on our style. Taking a step forward, this will play a major role in the future development of portrait photography of Honor.

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