Appearing at the USC Game Expo 2024, Xishanju accelerates its global layout

On May 7, U.S. time, the 2024 8th University of Southern California Game Expo (USC Games EXPO) kicked off in Los Angeles.

This year, there is another Chinese figure at the expo: Xishanju. As a partner of this conference, Xishanju not only fully supports the smooth development of the expo, but also provides job and internship opportunities for the next generation of game developers. In the message of Xishanju CEO Guo Weiwei, the expo kicked off, "We pay more attention to the cultivation and support of the next generation of game developers, hoping to help them realize their dreams, ignite their passion, and pass on this love for games."

## The industrial aesthetic style and cool expressiveness attract a large number of students from the University of Southern California to check in. At the same time, the recruitment area is also favored by overseas students, and many students actively inquire and submit resumes to Xishanju.

Invite new talents from overseas and create a network of outstanding talents

Long before the event, Xishanju’s official Weibo and CEO Guo Weiwei had released a preview of the event on Weibo, attracting industry attention.

The University of Southern California is a hotbed for game creative talents in the United States. Its game design major has been ranked first in the United States for many years, including Chen Xinghan ("Journey"), Will Wright ("The Sims", "Spore") and other game producers. Since its first edition, the USC Game Expo has been regarded as the authoritative benchmark for gaming talent and creativity. ######Games are a creative type of work, and the talent density determines the ceiling of the industry. Excellent game talents have always been in high demand. According to data from workplace platforms such as Maimai, as of the first half of 2023, the supply-demand ratio for voice, video, graphics, and image development talents in the game industry is only 0.53, which is equivalent to two positions competing for one talent. ############### The USC Game Expo is Xishanju’s first visit to an overseas university, with the goal of recruiting and retaining outstanding talents. As a leading domestic game manufacturer, Xishanju has long recognized the key role of talents. Focusing on talent training and incubation, the company has established a diversified training system including art training camp, SEED training camp, technology training camp, etc. to provide professional training for college students and other game talents. In this process, talents and enterprises grow together and create wonderful sparks. ######For example, the public welfare game "Dual Phase" published by Xishanju was co-created by 8 college students. They got to know each other through the 2020 Xishanju SEED training camp and formed the development team of the game. They received incubation assistance and support from the company during the development and release of "Dual Phase". The team aims to use this game to help more people correctly understand and treat bipolar disorder, a mental illness. After the game was launched, it was recommended by senior editors of app stores in more than 124 countries and regions around the world, and won multiple awards in the CGDA Outstanding Game Producer Competition and GCA2021 China Gamification Design Outstanding Cases, which fully demonstrated Xishanju’s achievements in talent training. and potential. ######The first stop of the overseas campus tour is the No. 1 gaming university in the United States, laying a foundation for companies to attract overseas talents and enhance global competitiveness in the future. The gold content of this recruitment is self-evident. It is reported that the site on that day not only successfully attracted international students who are familiar with Xishanju game players, but also foreign students who were attracted by Xishanju game products and concepts to submit their resumes. Outstanding students will receive an internship or summer training camp offer from Xishanju, and will have the opportunity to become a formal member of Xishanju. ########################The innovative move of moving the recruitment exchange booth into the USC Game Expo also promotes the globalization of Xishanju products and brands. The strategy was effectively exposed. Judging from the on-site feedback, not only were many excellent resumes obtained, but Xishanju products were also highly praised by teachers, students and industry partners present. Game industry partners such as Amazon also communicated with Xishanju on the "Unlocking Machine" on site, demonstrating the open and dynamic side of the Xishanju brand to the outside world. ######From products to R&D, global standards and fine layout######Absorbing overseas talents is also an important part of Xishanju’s globalization strategy. At present, the core idea of ​​Xishanju's globalization strategy is to put "super products" first and support the R&D matrix with talents as the core to create a global and high-quality game product image. ###

Globalization is a must-answer for the game industry. Games naturally have cultural attributes and are more universal in terms of consumption. After several big waves washed away the sand, and the initial demographic dividend faded, the problems of globalization also came one after another. For example, different markets prefer different game themes. After two-dimensional, strategy games and other tracks have been proven successful, they have also fallen into homogeneous competition. The past globalization experience can no longer be replicated.

Xishan Juze has realized the importance of globalization and "super products" very early. The long-running "Swordsman Love" series has successfully brought Chinese martial arts to Southeast Asia. Focusing on global themes such as 2D TPS (Third-person Shooter) and science fiction mechas, Xishanju also continues to seek breakthroughs, aiming at globalization from planning to research and development.

The video preview of "Unlocking Machine" was released at the expo, and it had just completed two large-scale tests in April. From the myth of Feitian to "The Wandering Earth", the exploration of science and technology and the future is the unchanging pursuit of Chinese culture, and it is also the cultural projection of the national vision of "powerful through science and technology". As Xishanju's attempt to tackle the global genre of mecha science fiction, "Unlimited Machine" embodies Xishanju's innovative expression of the global narrative of Chinese science fiction.

At the beginning of the project, "Unlimited Machine" was aligned with international first-line standards and invested heavily in technology and research and development. It is understood that

"Unlimited Machine" has overcome many technical difficulties such as hard surface modeling and high-precision modeling. For example, it uses VG (Virtual

Geometry) technology to improve rendering efficiency and efficient The completion of the production of high-precision models and huge maps in the game demonstrates the achievements and progress of Chinese game research and development in hard surface rendering technology. At the expo, the aesthetic style and technical expressiveness of "Unlimited Machine" also allowed teachers and students in Southern California to refresh their understanding of Chinese games, and received high praise from the scene. In addition, the team has also launched patent layout for a number of technologies.

"Unlimited Machine" takes the global theme of science fiction mechas as its entry point, and its goal is to establish "Made in China" among global science fiction masterpieces. After the game was first exposed at TGA (The Game Awards), an international game event, the project attracted more attention than any international 3A masterpiece. In the recent global test, it was once again highly recognized by players and media in China, Japan and the United States. Many players He commented that "it's right" and "I hope it can make a mark for domestic mecha games."

After the first stop at the University of Southern California, Xishanju also plans to visit different overseas universities to attract more outstanding gaming talents. In addition, Xishanju has established offices in Zhuhai, Shanghai, Chengdu, and Hong Kong Special Administrative Region of China, and built R&D networks in international cities such as San Francisco, Los Angeles, Tokyo, and Singapore. A R&D and product matrix with a global perspective will further inject vitality into the development of the company and help the company's outstanding game works "go global."

High-quality on the left, global on the right

The game industry has been developing for 30 years. Currently, as games enter the stock era, high-quality products and globalization have become the general trend. Gamma data shows that in the first quarter of 2024, the actual sales revenue of China’s independently developed games in overseas markets reached US$4.075 billion, a month-on-month increase of 5.03% and a year-on-year increase of 5.08%.

Especially as an important part of the digital economy, under the new proposition of globalization, the game industry is also related to cultural output and the international competitiveness of the industry. From embedding traditional culture in games and exporting culture to the outside world; to integrating into the local economy, education, public welfare and other ecology through e-sports, offline activities, etc., the boundaries of "Game+" continue to expand with the iteration of technology and products. This means that the globalization idea based only on products has failed, and "going global" requires more additions in R&D and operations.

Creating high-quality games has always been the common pursuit of the Xishanju team. Becoming a mecca for gamers has always been the vision of Xishanju Enterprise. At present, in addition to the "Unlimited Machine" that has not yet been launched, "Jian Wang 3" has formulated a long-term IP operation strategy around the Chinese style martial arts. So far, it has blossomed in cultural tourism, animation, film and television, and will bring martial arts with Chinese traditional culture. Element's influence has expanded overseas, and the multi-terminal "Jian Wang 3 Unbounded" will be launched this year. In addition, "Chenbai Forbidden Zone", which is aimed at the two-dimensional crowd, also has loyal fans at home and abroad.

In terms of the social value of the industry, Xishanju is also committed to allowing more people to pay attention to traditional culture, public welfare, education and other fields through games. Whether it is combining intangible cultural heritage works such as opera, shadow puppets, and Suzhou embroidery with game derivatives to bring them closer to more young people; or joining hands with players to launch public welfare activities such as "Sand Sea Dating" and book donation, Xishanju has always insisted on broadening the scope of games Industrial boundaries enable it to play a greater role in assisting social development.

As the game industry transitions from exporting a single product overseas to internationalizing the entire industry, the importance of China's game industry in the global market has become increasingly prominent. The only way to win is to insist on building and operating high-quality games and actively respond to industry changes.

Under the Xishanju product concept that revolves around a global perspective and focuses on quality, Xishanju will continue to produce high-quality game works. In the future, Xishanju will continue to make in-depth plans for globalization and quality, and is committed to increasing the international influence of Chinese games.

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