2024Q1 Global Folding Screen Mobile Phone Report: Huawei surpassed Samsung to become the 'sales champion” for the first time, with a year-on-year increase of 257% and a share of 35%

According to the latest report released by market research firm Counterpoint Research, the global foldable smartphone market grew by 49% year-on-year in the first quarter of 2024, reaching a new high in six quarters.

The report believes that behind the rapid growth of the global foldable smartphone market, several domestic mobile phone manufacturers are the "main contributors", and Huawei has surpassed Samsung, which has always led the market, for the first time, leaping to the quarterly global output The largest volume of goods. The relevant tables based on the pictures are as follows: ##2024Q1 market share2023Q1 market shareChange in proportionYoY situationHUAWEI35%14%An increase of 21 Percentage points+257%Samsung23%58%Down 33 percentage points-42%##GloryMotorolaOthers19%23%Down 4 percentage points+ 23%Total##+49 %The agency shows that Huawei's shipments increased by 257% in the first quarter of 2024, accounting for 35% of the global market. The main driving force is the transformation of equipment to 5G networks.

12%	3%	Increased by 9 percentage points	+460%
11%			# #+1473%
				Huawei’s previously launched folding devices only included LTE devices, but by the first quarter of 2024, the proportion of Huawei’s 5G folding screen devices has soared to 84%.

Huawei’s first 5G notebook-style foldable phone Mate X5, released in September last year, has become one of the best-selling products in China’s foldable phone market for three consecutive quarters. In April 2024, Huawei also released its first 5G foldable model, Pocket 2, which greatly boosted shipments in the first quarter. Unlike Huawei, which focuses on the Chinese market, HONOR and Motorola have also achieved substantial growth in shipments in overseas markets. HONOR's global foldable market share jumped from 3% a year ago to 12% in the first quarter of 2024, making it the third largest player in the world. Similarly, Motorola's global market share increased to 11%, ranking fourth, with the Razr 40 (aka Razr 2023) becoming the top model in the North American market.

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