Hard and soft core clouds break through the limits of imaging, Huawei Imaging XMAGE leads a new era of mobile imaging

Since cameras were introduced into mobile phones, imaging has become a key word that has never been absent in the decades of development of mobile phones. Especially after entering the era of smartphones, mobile imaging has also experienced the combination of pixels, lenses, and cameras. There are different competition stages such as quantity, sensors, and algorithms. In short, they are stacking hardware and fighting for image quality.

Nowadays, traditional mobile images seem to be able to roll almost the same amount. The stacking of homogeneous hardware has made it difficult to widen the gap in the image capabilities of various brands, and it is difficult for specific image styles to adapt to the individual needs of consumers. Next, how to develop to a higher dimension has become a problem that plagues many brands. At the 2024 Huawei Imaging Chairman Zhao Xiaoding and many other guests gathered at the scene to discuss the future development of mobile imaging. At the meeting, Huawei launched the "XMAGE Co-Creation Plan" to provide its own answer to the development of the mobile imaging field in the next ten years. Specifically, the Huawei Imaging Collaborate to drive innovation by fusing the power of technology and art to create the best image logos that are instantly recognizable. At the same time, Huawei released the "Top Ten Imaging Trends" regarding the future development of XMAGE. XMAGE combines soft and hard core clouds and hopes to continue to lead the development of the mobile imaging field in the next ten years. Having the courage to stand up at this time and commit to promoting the mobile imaging field to break through bottlenecks and develop to a higher stage is itself a manifestation of strength. In fact, looking at the field of smartphones, Huawei is definitely one of the very few brands that has the ability to lead the development of the global mobile imaging industry. For example, the Huawei P series, which has been adhering to the perfect integration of technological aesthetics and smart photography since its birth, has been leading the evolution of smartphone mobile imaging through cutting-edge innovation over the past few years. From the stunning debut of the Ascend P1 in 2012 to the first dual-camera flagship P9 jointly created with Leica; from the portrait photography of the P10 series to the Leica triple camera and super night scene mode of the P20 series; from the periscope camera of the P30 series From the zoom architecture to the full-time, full-focus ultra-clear images of the P40 series; from the super main camera and super zoom dual image units of the P50 series to the super-concentrated XMAGE imaging system of the P60 series, these cutting-edge innovations have impacted the global smartphone market. Imaging technology plays a leading role. Speaking of Huawei imaging XMAGE, this is a new imaging brand officially released by Huawei in July 2022. When everyone thought Huawei would continue to cooperate with Leica, Huawei chose to break up peacefully with Leica. Based on years of accumulation, creation, and exploration in the field of mobile imaging, Huawei further condensed and summarized it to create its own imaging brand. Facing the future, XMAGE will combine soft and hard core clouds to build future imaging power with ten major trends. It will take the lead in building a new technical paradigm for the future development of mobile imaging, and will undoubtedly bring benefits to the development of other brands in imaging. Inspire and guide. The Pura series is a comprehensive upgrade of Huawei's P series. It not only inherits the product genes of smart imaging and technological aesthetics of the P series, but also perfectly integrates peak imaging, aesthetic design and original style to bring new imaging to consumers. experience. At present, the "master" of Huawei imaging XMAGE is undoubtedly the latest Huawei Pura 70 series mobile phones, and the ten major trends are also displayed on it. For example, Huawei’s Pura 70 series of ultra-high-speed flash shots can easily capture the moment of fast-moving objects, whether it is a speeding racing car or a maglev train traveling at up to 300km/h. They can all be clearly freeze-framed, which is a perfect representation of the top ten imaging trends that can and should be photographed well. In addition, the super light-gathering macro telephoto of the Huawei Pura 70 series can take stunning photos regardless of light or dark, and achieve ultra-clear images throughout the entire focal length, making the images beyond what the human eye can see and what has never been seen before. Huawei has gathered all its leading technology exploration into Huawei Imaging XMAGE, and delivered the most cutting-edge and leading mobile imaging shooting experience to consumers through the Huawei Pura 70 series. This is the most direct significance of Huawei XMAGE for mobile photography. On this basis, Huawei has further sublimated this concept through the "XMAGE Co-Creation Plan" and the release of the "Top Ten Imaging Trends" - they not only deliver the most cutting-edge experience to consumers, but also Pursue the emotional value brought by mobile phone images, encourage users to use mobile phones to record the beauty and fun in life, and express fleeting and precious emotions. This brand night event also displays some selected works from the "Warm World" XMAGE global tour, inspiring people to explore how images can present diverse ways of human existence and how to dissolve emotions and love. In images, how to preserve simple records of the present through images to tell the story of civilization at this moment for future generations, and how to make the world a warmer place through the power of technology and art. As the name suggests, "Warm World" will witness how Huawei uses imaging technology and art to integrate to bring humanistic warmth to the world. Of course, in addition to this "Warm World - Huawei Image Twelve Years Exhibition", Huawei has also been passing on the power of images through global image competitions, tours, community activities and other activities, and has also promoted image culture around the world. exchange and create global influence. For example, the 2024 Huawei Image Competition Creativity allows works containing humanistic values ​​to be seen by global users, and also allows global users to see the current pursuit of "image power" by mobile image creators. In short, with the launch of Huawei Pura 70 series mobile phones, we have seen Huawei Imaging XMAGE’s latest exploration in promoting the further development of the global mobile imaging field. We have also seen that Huawei Imaging Technology and experience, as well as the humanistic perception that inspires consumers' creativity and imagination, converge into a unique "image power", which is then distributed around the world, with the goal of building a unique moving image culture on a global scale. This is not only an upgrade of Huawei Imaging XMAGE, but also an opportunity to achieve breakthrough development in the field of mobile photography. When we thought that the development of smartphone imaging was over, in the next ten years, perhaps we will see its new development in another dimension.

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