Agency: Q1 Samsung Galaxy S24 series accounts for 58% share of global generative AI mobile phone market

According to news on May 31, according to the latest report of market research organization Counterpoint Research, in the first quarter of 2024, smartphones with GenAI (generative artificial intelligence) functions contributed 6% to global smartphone sales, which is 6% higher than the previous quarter. There was a significant increase of 1.3%.

▲ Picture source Counterpoint website

learned that in the first quarter of 2024, high-end smartphones (wholesale price > US$600) accounted for more than 70% of GenAI-enabled smartphone sales. Meanwhile, the number of GenAI-capable smartphone models increased from 16 to over 30 during the first quarter alone. Among the top ten best-selling GenAI-enabled smartphones in the first quarter of 2024, Samsung’s Galaxy S24 series dominated, occupying the top three spots and capturing 58% market share. Among them, Galaxy S24 Ultra is the best-selling GenAI-enabled smartphone, with a market share of more than 30%. GenAI functions such as chat/note assistant, instant search and real-time translation are popular among users. Chinese brands occupy six positions among the top ten best-selling GenAI-enabled smartphones. Xiaomi 14 and vivo X100 ranked fourth and fifth respectively. Xiaomi, vivo, Honor and OPPO are actively integrating GenAI features into their products, including AI-generated portraits, AI eraser tools and powerful offline virtual assistants, with Chinese brand GenAI accounting for a third of the global market. Counterpoint Research predicts that GenAI-enabled smartphones will account for 11% of overall smartphone sales in 2024, and Apple will enter the GenAI space later this year with its 2024 iPhone series. ReferenceSamsung’s Galaxy S24 Series Dominates GenAI-capable Smartphone Market in Q1 2024

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