Best time to buy! Top iPhone prices drop to less than 8,000 yuan for the first time

News on May 30, according to media reports, during the June 18th period this year, Apple adopted a radical price reduction strategy in the Chinese market, causing the price of the top-end iPhone model to drop to less than 8,000 yuan for the first time.

Among them, the iPhone 15 Pro from official channels is priced from only 6,099 yuan after discount, while the iPhone 15 Pro Max is discounted to 2,050 yuan and priced from 7,949 yuan. This marks the first time for top-end iPhone models Entering the price range of less than 8,000 yuan.

At the same time last year, the price of the top iPhone model was 8,098 yuan.

Some predictions point out that the official iPhone price in June may drop to the lowest of the year, making it the best time for consumers to buy an iPhone.

Behind Apple’s drastic price cuts is the sales pressure faced by Apple in the Chinese market. According to data from market research agency Counterpoint, Apple’s mobile phone sales in the Chinese market fell by 19% in the first quarter, and its market share dropped from first place. Dropped to third.

With the implementation of price reduction promotions, Apple’s shipments in the Chinese market achieved a 52% growth in April.

Analysts believe that although Apple has experienced a double-digit decline in sales, the price reduction strategy has successfully attracted consumers' purchasing intentions.

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