Pura family bucket is coming! Huawei applies for PuraAI trademark

According to news on May 11, Qichacha APP showed that Huawei recently submitted a registration application for the “PuraAI” trademark.

This trademark is classified under the international scientific instrument category and is currently under review.

In addition, Huawei has recently registered a number of trademarks related to the "Pura" brand, including PuraOS, PuraPad, Pura Drive, Pura Key, Pura Watch, PuraView, Pura Ultra and Pura Wear, etc., indicating that the company is actively expanding its "Pura" brand series.

Judging from these actions, it can be inferred that Huawei is planning to develop the "Pura" brand into a family covering a wide range of product lines, which is obviously not limited to a single mobile phone model.

Analysts speculate that Huawei may intend to shape "Pura" into a comprehensive brand system, similar to a sub-brand, with a complete independent product chain.

Previously on April 15, Huawei officially announced that its P series had been upgraded to the "Pura" series. This move brought the "Pura" series and the Mate series to the same level in terms of brand positioning.

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