Sega x Rovio collaborate to launch 'Sonic Rumble' mobile game to be released this winter

Sega Co., Ltd. announced that it will release the mobile game "Sonic Rumble" for iOS/Android platforms this winter.

"SonicRumble" is a multiplayer brawl game in which 32 players compete with each other in three game stages to become the last survivor. This game uses the toy world as the game stage. Anyone can simply enjoy the joy brought by casual multiplayer party games. In addition, the unique sense of speed of the Sonic series and the game mechanics familiar to many players will also bring you a rich and colorful gaming experience.

SEGA will be responsible for the development and operation of this game. The group company Rovio Entertainment (Headquarters: Espoo, Finland, CEO: Alexandre Pelletier-Normand (Rovio for short) will be responsible for global marketing. This is the first official collaboration between Rovio and SEGA since Rovio joined the SEGA Group in August last year. It will use the marketing techniques that made the series of mobile games "Angry Birds" popular around the world to continue to contribute to the growth of the number of global players. Make a contribution.

Cross-media strategy is one of SEGA's strategic pillars, which is to conduct media placement and commercialization in multiple aspects to enhance the brand value of IP itself. As the core of this strategy, the Sonic brand has been developing a variety of media and merchandise projects. The latest movie in the series "Sonic the Hedgehog 3" will be released in North America on December 20, 2024, and the latest game in the series "Sonic x Shadow Generations Reboot" for home console/PC platforms will also be released in the fall of the same year. Continuously expanding the brand value of Sonic IP is SEGA’s goal this year. While cooperating with the content of the above series and other works, this game will target mobile game users in the light player group, in order to expand new fan groups around the world. Please stay tuned for follow-up information related to this work!

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