US smartphone 'loyalty' report for the first quarter: Google Pixel mobile phone users are not sticky enough, 57% of users are considering changing their phones

According to news on May 28, the analysis company Stocklytics released the latest "Mobile Loyalty" report. It was learned that the report mainly surveyed 10,000 U.S. smartphone users in the first quarter of 2024, and counted the three major brands of Google/Samsung/Apple. It aims to understand "the degree of loyalty of relevant mobile phone users to the brand".

The analysis company claims that half of Pixel phone users are dissatisfied with their devices, and 57% of users are considering switching to other brands. Considering that the United States is one of Google's two largest markets, the analysis company It is believed that Google should improve the connectivity and heating issues of its own mobile phones.

▲ Google’s recently launched Pixel 8a mobile phone

Regarding Apple’s products, the report shows that 50% of iPhone users are currently satisfied with their devices and plan to purchase their next mobile phone Continue to use iPhone, but 34% of users are considering switching to other brands of devices. As for Samsung, the company’s fans also continue to remain loyal. 44% of Samsung mobile phone buyers plan to still use Galaxy devices for their next mobile phone. Considering that switching mobile phone brands within the Android operating system is much faster than switching between Android and iOS systems It is easier to switch between them, so it is normal for Samsung's relevant competition rate data to be slightly lower than Apple's. The analysis company believes that although the sample of 10,000 is not large, it cannot represent the entire market. However, in absolute terms, this number is not insignificant. The relevant charts mainly reveal the current lack of user stickiness of Google Pixel mobile phones. If the company wants its mobile phones to be further competitive, Google should focus more on its Pixel The phone provides a consistent and reliable experience.

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