iPhone prices continue to fall and sales rebound China's shipments surged 52% in April: Chinese people sincerely recognize Apple's price cuts

News on May 30: Recently, the China Academy of Information and Communications Technology released an analysis report on the domestic mobile phone market in April. It showed that the shipments of foreign mobile phone brands increased significantly by 52% in that month, rising from 2.3 million units in the same period last year to nearly 3.5 million units. Thousands of people.

Since the foreign brand mobile phones in this statistics basically all point to Apple, the surge in data can be entirely attributed to the rebound in iPhone sales.

This result is of course related to Apple’s strategy in China, which is to cut prices again and again.

Some experts bluntly said that Apple launched a radical discount campaign during China’s “618” e-commerce promotion this year. The discount on some high-end iPhones can reach 2,300 yuan, which is double the discount in February this year. .

So it is not difficult to guess that iPhone shipments will further increase in May this year, and Chinese users are also using their own actions to give feedback to Apple, that is, the discounts are very sincere, just buy, buy, buy.

However, the industry is also worried that users of high-end smartphones are also showing signs of buying better devices for longer use, which will also lead to longer mobile phone replacement cycles.

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