A new window opens. Advantages: When the user clicks on the link, the content currently being browsed will not be replaced, and there is no need to move forward or backward to view the content he has viewed. Disadvantages: After a short visit, a large number of windows will be generated, occupying resources. Each window needs to be closed manually.
1. How to open link
Opens in a new window
Advantages: When the user clicks on the link, the content currently being browsed will not be replaced, and there is no need to move forward or backward to view the content they have viewed;
Disadvantage: After a short visit, a large number of Windows occupy resources. Each window needs to be closed manually;
The current window is open
Advantages: You can always view content in one window without opening many windows and occupying too many resources. There is only one window and it is easy to close;
Disadvantages: It is very troublesome when the user needs to see the content of several pages or needs to compare them. Or you have to hold down SHIFT to click on the link, but few people know and use this operation;
Selectively use new windows and current windows
Advantages: It can solve the inconvenience caused by the above two methods in a more humane way. The number of windows will not be greatly increased, and users can also switch between reading in multiple windows;
Disadvantages: The user's needs when clicking a certain link may not be exactly the same as the designer's ideas. The user cannot determine whether the link will be opened in a new window or the current window, causing a certain amount of psychological "pressure" to the user.
2. How to choose how to open a link
For the same type of information, use the same link opening method;
Chinese people are more accepting of links opening in new windows;
Use a new window to open in the following situations:
Channel content links, navigation links, links to extended reading in articles, related content links in articles, when users need to compare products of the same type;
The following situations are used to open the current window:
The paging tag of the article, the page turning tag of the list, the link to the previous/next article of the article, linear tasks (user registration, publishing information, etc.), when the link belongs to the user's linear When required for reading/operation.
3. Link Usability Design Guidelines
Use link labels that are meaningful, easy to understand, and easily identifiable;
Make sure the link tag matches the title of the page being linked to;
Do not mislead users to click on text or images that are not links;
Repeat important links;
Try to use text as link labels;
Use different colors to distinguish unused/used links by users;
Provide consistent link labeling;
Use "pointing-and-clicking" to let users open links;
Use appropriate link lengths; a link’s text label should not exceed one line;
Tell users which links are internal and which are external links;
If there is a link to an image on the page, then make sure that all images on the page are clickable.
4. New perspectives
Let users choose how to open the link. For example, designers provide users with a small check-box that allows users to decide how to open links.
Some websites use icons to describe and guide the nature of links. For example, external links on Wikipedia use small arrows to distinguish them from links within the site.
5. How to open typical domestic website links
1. Online shopping
Current window 0
New window 1
Channel switching
List
Detail
From category
Search from
Internal
Product pictures
Enter the enterprise/store
Alibaba
0
1
1
1
1
1
HC
0
1
1
1
1
1
Made in China Network
0
0
0
0
0
0
Global Sources
0
0
0
0
0
None
Clap
0
1
0
1
1
0
Taobao
0
1
1
1
1
1
Excellent Amazon
0
0
0
0
0
None
* When switching channels, all websites use the method of opening on the current page, and other link operations mostly use the method of opening in a new window
2. Comprehensive portal
Current window 0
New window 1
Channel switching
Links within homepage/channel
Sina
0
1
Sohu
0
1
Yahoo China
0
1
NetEase
1
1
Tencent
1
1
China.com
1
1
3. Comprehensive search category
Current window 0
New window 1
Channel switching
Links within homepage/channel
Google
0
1
Baidu
0
1
Yahoo
0
1
Sogou
0
1
Tencent soso
0
1
*When switching channels, they all use the method of opening on the current page, and when operating other links, they use the method of opening in a new window
Therefore, when switching channels, it is recommended to use the method of opening on the current page; when operating other pages, it is recommended to use the method of opening in a new window. There are also a large number of unreasonable window opening methods on Alipay's website. I hope the above discussion will be helpful to everyone when designing window opening methods.
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