Suggestions on how to create business HTML emails_HTML/Xhtml_Web page production

Through permission-based email marketing, you can not only greatly reduce marketing and promotion costs, but also directly and accurately deliver information to customers.

The question I am researching today is how to start from the technical aspect to create an excellent email that is compatible with both user vision and email clients.

1. Choose HTML or plain text
Some people like simple text, while others like to see rich HTML. How do we choose?
For marketing emails, it is recommended to use HTML format (picture);

For confirmation/reminder/notification emails, it is recommended to use text or simple HTML to create them (picture).

Why different production methods are used for these two different types of emails? This is based on these reasons:
The content of marketing emails is rich and diverse; the content of confirmation emails is single and unique;
In marketing emails, customers will pay more attention to the richness of content and the beauty of visual effects;
In confirmation emails, we want customers to see the confirmation information, complex content and visual effects very directly It will only cause customers to ignore the main content of the email - that is, the confirmation message;
(The HTML production of marketing emails will be discussed below)

2. Basic HTML skills based on table layout CSS
There are two types of kung fu, one is yang to strong, the other is yin to soft. The reason why Zhang Sanfeng reached the top is because of his martial arts With a good foundation and solid basic Shaolin skills, I realized that Tai Chi can reach both yin and yang.
The same is true for HTML emails. We know that there are many email reading clients today, such as traditional Outlook, Thunderbird, Lotus Notes, and online Mac Mail, Gmail, Hotmail, etc. The interpretation of emails will be different. Most Online email systems will block the code between the

tags.

To make all users using different clients see the same emails, you need to master the basic skills of HTML very well. Some people say DIV CSS, and some people say it is SEO tag semantics. It is undeniable that as a web developer, it will be very popular to have these two popular HTML development ideas, but this does not apply to email production. Our goal is to allow customers to see the same information content under different email clients, which uses the most primitive typesetting method: table layout CSS. Let’s take a look at the support for HTML and CSS in current email clients (picture):

*Hotmail can parse the