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HomeWeb Front-endH5 Tutorial发送营销邮件给客户,可以追踪到客户什么时候打开了邮件,查看了些什么内容,这样做合理吗?原理是什么?

我司是一外贸公司,需要定期给客户发送一些营销邮件,批量大概几千份。前几天参加一个培训,有销售人员向我们推销他们的外贸软件,其中一个功能就是给客户发送开发邮件,其描述的优势主要如下:1. 邮件格式是HTML..的,所以邮件体积小,不容易被屏蔽;2. 可以不用公司域名的邮箱发送,这样可以规避公司域名被拉黑的风险;3.这个是最吸引眼球的的了,他可以在客户没有发送阅读回执的情况追踪到客户什么时候查看了邮件,而且!发送的邮件里面添加了一系列的产品的链接,他可以追踪到客户看了哪些链接。
问题是,这样的做法合理吗,会不会涉嫌窥探客户的隐私(感觉像木马一样的)?
实现这些功能的原理是什么?

回复内容:

一般是可以通过在邮件内嵌入图片并且该图片的链接为特定格式的url,包含邮件的收件人地址,邮件ID等,一般该图片直接访问,返回的结果多位1X1的空白图片。当用户收并打开该邮件时,邮件客户端或者浏览器会尝试打开该图片链接并显示,此时图片链接所在的服务器就能记录此邮件被打开的时间。
而对于邮件中的链接也是特定格式的,收件人在邮件中直接点击此链接也会在服务器中产生对应的日志记录。
如图下所示邮件中包含的图片的实际url中包含着编码后的发件人,收件人,邮件ID,主题等信息(为了便于标注图片,所以此图片显示为红X)。
发送营销邮件给客户,可以追踪到客户什么时候打开了邮件,查看了些什么内容,这样做合理吗?原理是什么? 这个不是隐私哦 现在gmail会帮用户缓存图片到服务器上,这样的做法不起效了。 做过。。就是小图片。 “以追踪到客户什么时候打开了邮件,查看了些什么内容“,这样做的意义是什么呢?如果客户不认可你的产品,就不会回你的邮件或者就不会给你订单,那就算你知道了客户什么时间打开了你的邮件,并浏览了一些产品,但结果可能就是得不到客户的回应。那么你接下来怎么做呢? 可以。我们公司就是做邮件营销的。原理很简单,邮箱里是图片。自己网站的图片。必须请求你的服务器。然后统计图片请求和点击就行了。注意,邮件里不能有js代码。
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