我司是一外贸公司,需要定期给客户发送一些营销邮件,批量大概几千份。前几天参加一个培训,有销售人员向我们推销他们的外贸软件,其中一个功能就是给客户发送开发邮件,其描述的优势主要如下:1. 邮件格式是HTML..的,所以邮件体积小,不容易被屏蔽;2. 可以不用公司域名的邮箱发送,这样可以规避公司域名被拉黑的风险;3.这个是最吸引眼球的的了,他可以在客户没有发送阅读回执的情况追踪到客户什么时候查看了邮件,而且!发送的邮件里面添加了一系列的产品的链接,他可以追踪到客户看了哪些链接。
问题是,这样的做法合理吗,会不会涉嫌窥探客户的隐私(感觉像木马一样的)?
实现这些功能的原理是什么?
回复内容:
一般是可以通过在邮件内嵌入图片并且该图片的链接为特定格式的url,包含邮件的收件人地址,邮件ID等,一般该图片直接访问,返回的结果多位1X1的空白图片。当用户收并打开该邮件时,邮件客户端或者浏览器会尝试打开该图片链接并显示,此时图片链接所在的服务器就能记录此邮件被打开的时间。而对于邮件中的链接也是特定格式的,收件人在邮件中直接点击此链接也会在服务器中产生对应的日志记录。
如图下所示邮件中包含的图片的实际url中包含着编码后的发件人,收件人,邮件ID,主题等信息(为了便于标注图片,所以此图片显示为红X)。


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